Media, Marketing & Promotion

Improved visibility for clubs and events.

Clay target sports have a strong story to tell. Clubs across the country run well-organised events, develop talented competitors and build lasting communities. ClayHQ is building tools that help that story reach further, present the sport more professionally and give clubs a stronger public presence.

Why This Pillar Matters

Visibility matters for clubs trying to attract members, sponsors and new participants. When the sport is easy to find and clearly presented, more people can engage with it. Better promotion supports club sustainability and helps the wider sport grow in profile and confidence.

Current Challenges

Invisible Clubs

Many clubs do excellent work that rarely reaches beyond their existing membership and local community.

Inconsistent Promotion

Event marketing is often sporadic and depends on whoever has the time to post on the day.

Single-Volunteer Social Media

Social media presence often falls to one person and can stop or become irregular when that person steps back.

Underrecognised Sponsors

Sponsors invest in the sport but rarely receive visibility or recognition that reflects the value of that support.

Hidden From The Public

The sport itself can be difficult to understand or access for someone encountering it for the first time.

What ClayHQ Is Building Toward

Club Profiles

Professional public-facing club pages that present the club, its events, its story and its contact details.

Event Pages

Shareable public event pages with entry information, schedules and published results.

Sponsor Sections

Dedicated sponsor recognition on club and event pages that gives sponsors a clear, lasting presence.

Results Publishing

Published results that create natural, shareable content for clubs without extra work.

Website Support

Resources and direction for clubs building or improving their public presence online.

Public Discovery Tools

Club and event directories that help the public find the sport, understand it and take the next step.

How Clubs Benefit

  • Build a professional public presence without needing a web team or design budget
  • Share events and results across social media simply and consistently
  • Give sponsors a clear, permanent home on your club and event pages
  • Reach beyond your existing membership to attract new competitors
  • Present the club confidently to outside audiences and potential members

How Competitors Benefit

  • Discover clubs and events in your area through a public directory
  • Share results and achievements from a clean, structured record
  • Follow clubs and stay informed about upcoming events you want to enter

Future Opportunities

Media and story features for significant events and results
Regional news and sport highlights
Promotional templates for clubs to use across print and digital
Event photography and results sharing tools
Featured club stories and community profiles

Explore The Platform

Learn more about how ClayHQ is building connected infrastructure for clay target sports.