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Future of our sport in Australia

We’ve been thinking a lot about where clay target shooting goes from here. Firearms, clubs and the way our sport operates are under more scrutiny than ever, yet much of what people outside the sport see bears little resemblance to what we know it actually is.

Neale Atkins3 September 20264 min read
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If you care about clay shooting, and even more broadly about firearms and the future of our sport in Australia, please take a moment to read this.

We’ve been thinking a lot about where clay target shooting goes from here. Firearms, clubs and the way our sport operates are under more scrutiny than ever, yet much of what people outside the sport see bears little resemblance to what we know it actually is. They don’t always see the families, the juniors, the friendships, the volunteers, the responsibility or the incredibly safe environment our clubs work hard to provide.

Maybe part of that is on us. For a long time there has been a tendency to keep our heads down and hope that staying out of sight keeps us out of the, pardon the pun, firing line. But we can’t expect people to understand or value our sport if we’re afraid to show them what it really is.

We need to back our sport in, but we also need to make sure our own house is in order.

A lot of clubs are being run by small groups of volunteers doing an enormous amount of work. They’re organising the next shoot, checking licences, managing members, taking payments, answering messages, finding volunteers, maintaining facilities and dealing with paperwork, often while simply trying to keep their heads above water.

That creates an important question for every club committee: if something happened tomorrow and you needed to demonstrate exactly how a member, visitor, licence, payment, incident or event had been managed, how easily could you do it?

Where are those records? Who has access to them? Are they sitting in emails, spreadsheets, paper folders, Facebook messages or on somebody’s personal computer? If a secretary or treasurer stepped away tomorrow, how much knowledge would walk out the door with them?

Good governance shouldn’t just mean more paperwork. Done properly, it protects the club, the committee members volunteering their time, our members, our associations and ultimately the sport itself.

At the same time, we also need to look at how fragmented clay shooting has become. Different associations, disciplines, memberships, databases and competition programs can all coexist, but surely they don’t need to operate as completely separate worlds.

A competitor shouldn’t effectively become a different person every time they shoot at another club or under another association. A club shouldn’t need three different administrative systems simply because it offers three different disciplines. We can keep our identities, traditions and associations while still building better bridges between them.

That thinking is a huge part of why ClayHQ exists. It isn’t simply another program for running a shoot. It is being built to help clubs manage members, licences, registrations, payments, communications, visitors, documents, governance and events in one place, while also making the sport easier for competitors to participate in and easier for the public to discover.

The bigger goal is simple: stronger clubs, less pressure on volunteers, better records, better communication and a sport that can demonstrate just how seriously and professionally it is run.

We need to start looking beyond getting through the next event. What do we want our clubs to look like in five years? How do we make volunteering sustainable? How do we protect our committees? How do we attract and retain competitors? How do we make it easier for different parts of the sport to work together?

And most importantly, what are we prepared to change now to get there?

This isn’t about throwing away the traditions or organisations that built the sport. It’s about being honest about what still works, what doesn’t, and what we can do better while we still have the opportunity to shape our own future.

If your club is asking these same questions, talk about them. Bring them to your committee. Share what has worked, what hasn’t and where the headaches actually are. And if you think ClayHQ could help, show people what we’re building and help get that conversation started.

We don’t all need to wear the same badge to work towards the same thing.

A stronger, better organised, better connected and more visible clay shooting community benefits all of us.

Right now, that matters more than ever.

ClayHQ Bringing the Sport Together.